How to Market Your Newsstand Magazine: Tactics, Tips and Case Histories

Posted on May 27, 2013June 15, 2017 by David Rottenberg

How to Market Your Newsstand Magazine provides insights from one of the top magazine marketing consultants in the world on the ins and outs of an often perplexing world — the world of newstand sales. With her trademark clarity and wit, Linda Ruth makes the complex simple and the problematic manageable. Read this book and visit her Newsstand Made Manageable blog at www.singlecopysales.com. A Cedar Crest Book / 103 pages / List Price $29.95.

“This book will provide you with all the tools and insights you need to be successful on the newsstand — plus it’s fun to read.”
—Catherine Lee, Founder/CEO, Discover Girls magazine

“Both enormously entertaining and completely practical. How to Market Your Newsstand Magazine is that rarity — a book that can be used for both instruction and enjoyment.”
—Kevin Regan, Senior Planning Manager, Amex Publishing

“This book is insightful for magazine publishers trying to understand the often-arcane world of newsstand sales.”
—Matt York, Editor/Publisher, www.VideoMaker.com

$29.95/paperback/103 pages
Author: Linda Ruth

To Order From Amazon Click Here

Secrets of SEO for Publishers

Posted on May 11, 2013June 15, 2017 by David Rottenberg

Secrets of SEO for Publishers reveals time-tested approaches to Search Engine Optimization along with the most current thinking in the field. It covers the range from site structure and keyword research through internal and external linking strategies to social and mobile media. It includes tactics and strategies, case studies and tips. A good cover-to-cover read, it is also a handy reference tool for anyone wanting to learn the secrets of SEO. A Cedar Crest Book / 126 pages / List Price $29.95.

“If you want to know the ins and outs of SEO–and who doesn’t?–this is the book for you. Clear and sequential, it ranges from the basics to advanced techniques, covering the range of SEO and clearing up some misconceptions on the way, as only Linda Ruth can in her own inimitable style.”
—Sherin Pierce, Publisher, Vice President, The Old Farmer’s Almanac

“Structure around tips and case studies, each page in SEO for Publishers contains a good take-away. Recommended reading!”
—Lou Sabatier, Sabatier Consulting LLC

“Linda Ruth makes SEO understandable to anyone. Her writing style is clear and easy to read, and her mastery of the subject shines through as she walks you through the steps needed to take your sire from invisible to brightly shining to search engines.”
—Thea Selby, Principal, Next Steps Media

$29.95/paperback/106 pages
Author: Linda Ruth

To Order From Amazon Click Here

Internet Marketing for Magazine Publishers

Posted on August 6, 2011May 17, 2017 by admin

Internet Marketing for Magazine Publishers provides the techniques that every publisher, large or small, can use to get to know the audience, locate the audience, speak to the audience, and market to the audience. It shows how to bring people to your site, and what to do with them when they get there. It discusses how to structure your business around the internet, how to analyze your traffic, and how to monetize your site.Internet Marketing for Publishers is the essential handbook for anyone looking to market print and online content. A Cedar Crest Book / 106 pages / List Price $29.95.

“The must read book for magazine publishers wishing to understand the world of marketing!”
—Donna Murphy, Creative Director of La Vie Claire magazine

“A smart practical framework for getting the job done when marketing your magazine online.”
—Janice Fellegara, Circulation Marketing & Planning Director, The New York Review of Books

“Just when you thought business books were all the same, along comes Internet Marketing with some genuinely fresh ideas and new perspectives on how to sell in an increasingly competitive world.”
—Gloria Jacobs, Executive Director of the Feminist Press at CUNY

$29.95/paperback/106 pages
Author: Linda Ruth

To Order From Amazon Click here