Internet Marketing for Magazine Publishers

Internet MarketingInternet Marketing for Magazine Publishers provides the techniques that every publisher, large or small, can use to get to know the audience, locate the audience, speak to the audience, and market to the audience. It shows how to bring people to your site, and what to do with them when they get there. It discusses how to structure your business around the internet, how to analyze your traffic, and how to monetize your site.Internet Marketing for Publishers is the essential handbook for anyone looking to market print and online content. A Cedar Crest Book / 106 pages / List Price $29.95.

“The must read book for magazine publishers wishing to understand the world of marketing!”
—Donna Murphy, Creative Director of La Vie Claire magazine

“A smart practical framework for getting the job done when marketing your magazine online.”
—Janice Fellegara, Circulation Marketing & Planning Director, The New York Review of Books

“Just when you thought business books were all the same, along comes Internet Marketing with some genuinely fresh ideas and new perspectives on how to sell in an increasingly competitive world.”
—Gloria Jacobs, Executive Director of the Feminist Press at CUNY

$29.95/paperback/106 pages
Author: Linda Ruth

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